
EU Responsible Person & EU Authorized Representative Services
AF Pharma Service provides EU Responsible Person and EU Authorized Representative services for companies placing products on the European Union market.
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For medical devices and IVDs, non-EU manufacturers must appoint an EU Authorized Representative / EC Rep to act as their regulatory contact in Europe and support compliance with the EU MDR and IVDR.
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For cosmetics, Amazon products and general consumer products, companies may need an EU Responsible Person or EU-based compliance contact to support product safety, labelling, documentation and market access requirements.
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For Amazon products and general consumer products, we support EU Responsible Person / GPSR Responsible Person, product safety documentation, technical files, labelling review, warnings, instructions for use, compliance evidence and Amazon documentation requests.
AF Pharma Service helps manufacturers, brands and online sellers understand the correct EU regulatory pathway, review product documentation, assess labels and claims, support product registration or notification, and act as the required EU regulatory representative where applicable. With more than 14 years of regulatory experience, we provide clear, practical and cost-effective support for companies selling medical devices, cosmetics, Amazon products, food supplements and general consumer products in the European Union.

EU AUTHORIZED REPRESENTATIVE
AF Pharma Service supports companies placing products on the European Union market, including medical devices, IVDs, cosmetics, Amazon products, food supplements and general consumer products.
We provide:
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EU Authorized Representative / EC Rep for medical devices and IVDs under MDR and IVDR.
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EU Responsible Person for cosmetic products, including PIF, CPSR and CPNP support.
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EU Responsible Person / GPSR support for general consumer products.
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Amazon Responsible Person support for sellers requiring EU compliance documentation.
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Food supplement and nutraceutical compliance support, including label, ingredient and claims review.
We help manufacturers, brands, distributors and online sellers understand EU requirements, prepare the correct documentation and place products on the EU market with confidence.
An EU Authorized Representative, What is it?
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What an Authorized Representative is?
A medical device European Authorized Representative (EAR) serves as a legal European Company to work on behalf of a foreign manufacturer. This EAR is designated by non European Union (EU) medical device manufacturers, to represent them in the EU and ensure their compliance with the European Regulations.
The Authorized Representative is the entity to which the authorities and institutions of the EU Member States may address the obligations set out in the legal requirements for medical devices. A medical device authorized representative may also carry out a conformity assessment of a medical device on behalf of the manufacturer.
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Which the responsibilities are?
An medical device Authorized Representative holds the responsibility to act as a neutral party between the competent authorities and the non EU medical device manufacturers. They must ensure the medical device manufacturer is in compliance with the conformity assessment procedure set out in the European regulations which apply to the manufacture's product.
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Who should report any vigilance problem?
The medical device Representative or EC Rep must uphold dual accountability with the medical device manufactures if problems or questions arise regarding the medical device. It also must provide their contact information for the medical device manufacturer to place on the products, allowing the EC Rep to be the primary contact for EU authorities.
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What the Declaration of Conformity is?
In the same way, the CE certificate and the declaration of conformity of the medical devices can only be issued by a company located in the European Union, in this case the Authorized Rep.
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What is a European Authorized Representative (EC Rep) for?
According to the MDR 2017/745, the medical device EU Authorized Representative (EC Rep) is any natural or legally established person in the European Community, who is explicitly designated by the medical device manufacturer to act on its behalf. This person/company may be consulted by Authorities and Bodies regarding the requirements of Directives / Regulations. The EUAR is responsible for the medical devices and foreign manufacturer in the EU.
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What are the functions of an Authorized Representative?
The role of an Authorized Representative is varied and challenging. The main functions include, but are not limited to, the following:
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Make the manufacturer and medical devices registrations
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Provide a registered address within the European Union for the medical devices
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Keep all technical documentation of the medical devices manufacturers available for inspection by the Authorities
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Complete notifications to the Authorities regarding the medical devices
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Complete any registration of medical devices in the national databases
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Handle any incident reports from medical devices
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Represent the medical device manufacturer before the European Commission, Authorities and Notified bodies
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Safeguard and ensure compliance with constant regulatory updates for the medical devices
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Consultancy in Medical Device European Regulations
AF Pharma Service is registered in the EUDAMED database as medical device EU Authorized Representative (EC Rep). We help our medical devices manufacturers to be part of EUDAMED making the medical device manufacturer and medical device registration in the European EUDAMED database.
We offer medical device EU authorized representative services, Regulatory and Quality consulting services and import solutions, along with regulatory consulting with our partners located around the world. Also, we are certified for Medical Devices under MDR 2017/745, for Invitro Diagnostics under IVDR 2017/746, as long as the old MDD, AIMD and IVDD certifications.

Quality & Regulatory Support
We develop a specific plan for each manufacturer of medical device, machinery, cosmetic and nutraceutical, in order to provide the most efficient Authorized Representative and Import services. By positioning ourselves in the market, we make our clients stand out and be competitive in a world of dynamic regulations. We design regulatory and fundraising strategies, in conjunction with representation and importation. However, we also adapt to customers and provide non-comprehensive services, such as the Authorized Representative service without importation, or only regulatory consulting.
We have the knowledge, smart tools, and global resources to understand the implications of the decisions our clients make. Contact us to find out how this service can benefit you.
We advise on ISO 13485, 14971 and EU MDR QMS (MDR Quality System Management)
